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    <loc>https://chrismellish.com/home</loc>
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    <lastmod>2026-08-24</lastmod>
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  <url>
    <loc>https://chrismellish.com/amazon-operations</loc>
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    <lastmod>2026-09-04</lastmod>
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      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>A man with a beard wearing a pink sweatshirt, sitting on a wooden chair with two prosthetic legs in a bright room with large windows, brown curtains and a green plant. He smiles with his hands clasped, photographed for Amazon’s Working on it employer brand campaign.</image:caption>
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      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>An employee sitting at a desk and working on a laptop in a bright home office, with books shelving and large window in the background, photographed for Amazon’s Working on it employer brand campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/7520d6c2-9df4-4c5a-adfb-cebcb48e7b7a/chrismellish_work_amazon_working-on-it_embrace.jpg</image:loc>
      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>Two Amazon employees embracing and smiling inside a fulfillment center, surrounded by shelving and workplace equipment, photographed for the Working on it employer brand campaign.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>A woman wearing a pink shirt and grey trousers sits in an orange and green chair in a modern, sunlit office, with floor-to-ceiling windows and green ceiling details behind her. Photographed for Amazon’s Working on it employer brand campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/026ab5ce-4d69-43ac-a2cf-e89861da96bf/chrismellish_work_amazon_working-on-it_messaging.jpg</image:loc>
      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>A collection of messaging from Amazon’s Working on it employer brand campaign, showing the campaign proposition, candidate messaging and supporting creative copy. Creative work led by Chris Mellish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/acdbca1d-8579-4933-893e-fe454b400125/chrismellish_work_amazon_working-on-it_banner.jpg</image:loc>
      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>A poster with a woman in a reflective orange safety vest on it. The woman has short blonde hair and is standing with her hands in her pockets. The poster contains the messages "Shape your future. Feel the pride." and "A brighter future. Working on it." The Amazon logo is at the bottom.</image:caption>
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      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>An Amazon employee taking a selfie in front of a colorful graphic backdrop featuring the Working on it campaign identity and illustrated brand elements. Part of the employer brand creative led by Chris Mellish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/7cc6b25c-2c2a-41ed-9b71-0e2e407cdf18/chrismellish_work_amazon_working-on-it_photoshoot-4.jpg</image:loc>
      <image:title>Executive Creative Director, Amazon</image:title>
      <image:caption>An employee arriving home with a backpack and smiling toward the camera in a bright residential setting, photographed for Amazon’s Working on it employer brand campaign.</image:caption>
    </image:image>
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      <video:title>Executive Creative Director, Amazon</video:title>
      <video:description>Led creative direction for Amazon Operations in Europe, launching its first creative platform and transforming employer brand through ‘Working on it’.</video:description>
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  <url>
    <loc>https://chrismellish.com/vodafone</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-04</lastmod>
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      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Vodafone Flexi concept created during a Designathon, featuring smartphones, headphones, a laptop and other technology arranged around a circular structure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/aa4b2f83-4e53-47ac-9c84-8a6a3689a23c/chrismellish_work_vodafone_documentation.jpg</image:loc>
      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Vodafone Digital Creative Checklist shown as a branded presentation document with guidance for digital creative layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/ef5e61dc-43c2-4649-8dd8-fd77fbaf8605/chrismellish_work_vodafone_emma-raducanu_partnership.jpg</image:loc>
      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Tennis player Emma Raducanu celebrating on court at Wimbledon, overlaid with the Vodafone speech mark as part of Vodafone partnership creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/408612a9-596b-454e-a37a-040c86f1793d/chrismellish_work_vodafone_iphone-launch.jpg</image:loc>
      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Vodafone website shown across desktop and mobile, featuring the iPhone 12 Pro with 5G launch campaign and product range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/c7df78a1-969a-446c-8211-1642eb6991f2/chrismellish_work_vodafone_black-friday-conceptual-scamps.jpg</image:loc>
      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Vodafone Black Friday tag concept in transparent and black finishes against a red background, developed for Vodafone Black Friday creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/d4f5a5e1-7101-4dca-a45a-2aa428e7373a/chrismellish_work_vodafone_christmas-logo.jpg</image:loc>
      <image:title>Head Of Design, Vodafone</image:title>
      <image:caption>Vodafone speech mark logo formed from white snowflakes against a red background, created for Vodafone Christmas campaign creative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chrismellish.com/virgin-atlantic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/0b4fe779-6744-4688-97e7-04efe01922bc/chrismellish_work_virgin_post-card-1.JPG</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays postcard campaign featuring San Francisco’s Golden Gate Bridge with the headline “I’m feeling San Fran-frisky.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/9408146f-6573-4cfd-8985-80e96a733669/chrismellish_work_virgin_pride-logo.jpg</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays Pride logo featuring the brand mark in rainbow colours on a pink background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/345c9ccd-8545-470e-81c3-c85318f976f4/chrismellish_work_virgin_itv-partnership.jpg</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays and Walt Disney World creative for ITV's Ant &amp; Dec’s Saturday Night Takeaway partnership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/3b77a870-55e7-4f34-9920-9cf99579828a/chrismellish_work_virgin_store-finder.jpg</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays responsive store finder shown across desktop and mobile, using an interactive map to locate nearby travel stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/7b10b591-9590-4df0-974f-76856edbf328/chrismellish_work_virgin_post-card-2.JPG</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays postcard campaign featuring a Jamaican waterfall with the headline “Jamaican my heart flutter.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/7fc3a504-ec2f-43fa-90a1-8d35707ed84a/chrismellish_work_virgin_cruises.jpg</image:loc>
      <image:title>Senior Designer, Virgin Atlantic</image:title>
      <image:caption>Virgin Holidays cruise booking website shown across desktop and mobile, featuring cruise search, destination offers and interactive maps.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/8307149d-9ea8-4ea8-a111-36f889669ebd/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/8307149d-9ea8-4ea8-a111-36f889669ebd/thumbnail</video:thumbnail_loc>
      <video:title>Senior Designer, Virgin Atlantic</video:title>
      <video:description>Created digital experiences and integrated campaigns for Virgin Holidays, spanning design, social and advertising in collaboration with Disney, Lucasfilm, Universal and ITV.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/c6d28ab4-cebe-4770-a1a4-8802f8c02f2d/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/c6d28ab4-cebe-4770-a1a4-8802f8c02f2d/thumbnail</video:thumbnail_loc>
      <video:title>Senior Designer, Virgin Atlantic</video:title>
      <video:description>Created digital experiences and integrated campaigns for Virgin Holidays, spanning design, social and advertising in collaboration with Disney, Lucasfilm, Universal and ITV.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://chrismellish.com/amazon-health-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/2803b89a-47c6-4200-88f2-64ad62ed8d88/chrismellish_work_amazon_signage.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>One Medical outdoor advertising on a brick wall featuring “Now open” and “Meet primary care made for Cleveland” messaging with healthcare graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/3a7d4401-d6e0-405f-88d4-8ad44ce57f7c/chrismellish_work_amazon_photoshoot-2.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>A woman with long dark hair wearing a beige top lifts her hair against a teal background, photographed for Amazon healthcare creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/4f6e678b-3bf5-40c3-8440-0e0fae32b425/chrismellish_work_amazon_medications.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Amazon healthcare soft-branded medication packaging concepts showing prescription capsules, topical creams, serums and solutions in white and teal packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/adf850be-1a58-48a1-828f-b26fdcfc7189/chrismellish_work_amazon_digital-mock-1.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Amazon mobile app healthcare concepts shown across multiple phones, featuring Health AI, direct message care and treatment experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/5186393d-d967-4552-932d-b907bd571d45/chrismellish_work_amazon_medications-2.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Hands holding Amazon Pharmacy topical treatment tubes, with topical cream shown on a fingertip against a light blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/8e734b36-622c-41f2-a110-375e6d992f4b/chrismellish_work_amazon_photoshoot-3.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Amazon One Medical clinician in teal scrubs with a stethoscope, waving against a bright teal background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/2c179b8b-c89e-4ccf-8b87-2a3b36125e6f/chrismellish_work_amazon_digital-mock-2.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Amazon healthcare creative system combining diverse patient photography, skincare imagery, prescription products and Amazon Pharmacy medication packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/c559b6d9-82ec-4aff-a3fa-fc8b5efd9c8a/chrismellish_work_amazon_animation-2.gif</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Animated Amazon Health Services brand graphic introducing healthcare creative and visual identity work led by Chris Mellish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/994cbd1b-9b4c-48c1-9aa3-3c917f543a4f/chrismellish_work_amazon_digital-mock-3.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Amazon Pharmacy webpage displayed on a laptop, featuring a $35 wellness gift offer with a first prescription order and branded medication imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/5fb33230-0836-422d-9766-d6f7e90bbaf5/chrismellish_work_amazon_health-station.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Rendering of a One Medical Health Station with teal walls, light wood detailing, a private healthcare space and One Medical branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/d7750c2f-a717-4a0c-a1f5-73944191cf2c/chrismellish_work_amazon_photoshoot-1.jpg</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>A smiling One Medical healthcare professional wearing teal scrubs and a stethoscope waves against a teal background, photographed for Amazon Health Services creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/082034c3-4c13-4355-8718-c2be03d842f3/chrismellish_work_amazon_animation-1.gif</image:loc>
      <image:title>Head Of Brand Marketing and Creative Operations</image:title>
      <image:caption>Animated Amazon Health Services brand graphic promoting healthcare accessibility creative and visual identity work led by Chris Mellish.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/68978fc1-abb4-4c32-840b-ba99d2370dfb/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/84e1f0f1-f216-493e-84ac-8ccb3aa660e3/chrismellish_work_amazon_health-ai.png</video:thumbnail_loc>
      <video:title>Head Of Brand Marketing and Creative Operations</video:title>
      <video:description>Leading the in-house creative agency across One Medical and Amazon Pharmacy, spanning creative strategy, operations, AI-enabled production and studio transformation.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/578c0db4-2ae0-4a57-833a-283fddc9de8d/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://images.squarespace-cdn.com/content/v1/6a8b9de8bebe1d1894d951fb/8fc6cd26-ba9b-4bbf-b1ee-6f30d2abdde4/chrismellish_work_amazon_ai.png</video:thumbnail_loc>
      <video:title>Head Of Brand Marketing and Creative Operations</video:title>
      <video:description>Leading the in-house creative agency across One Medical and Amazon Pharmacy, spanning creative strategy, operations, AI-enabled production and studio transformation.</video:description>
    </video:video>
  </url>
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